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The Prime Minister, Shri Narendra Modi, today ( 2nd OCT 2014) exhorted people to fulfil Mahatma Gandhi`s vision of Clean India. Launching the Swatchh Bharat Abhiyan at Rajpath in New Delhi, the Prime Minister paid homage to two great sons of Mother India, Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri, on their birth anniversary.

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He recalled how the nation`s farmers had responded to Shri Shastri`s call of “Jai Jawan, Jai Kisan,” and made India self-sufficient in food security. He said that out of Gandh
iji`s two dreams – Quit India, and Clean India, the people had helped to ensure that the first became a reality. However, the second dream – Clean India – still remained unfulfilled.

The Prime Minister applauded and appreciated the work done by all previous Governments and social, religious and cultural organizations towards cleanliness. He repeatedly emphasized that the work of cleaning India cannot be done by one person, or by Government functionaries alone – it has to be done by 125 crore people, who are sons and daughters of Mother India. He said the work of Swachh Bharat should become a mass movement, and people should neither litter, nor let others litter (na gandagi karenge, na karne denge).

The Prime Minister said he had invited nine public figures: Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Hasan, Salman Khan, Priyanka Chopra and Team Tarak Mehta ka Oolta Chashma – to make a contribution towards Swachh Bharat, share the same on social media, and invite nine other people to do the same, hence forming a chain. He urged people to share their contributions on social media using the hash-tag #MyCleanIndia.

The Prime Minister congratulated the winners of the crowdsourcing contests for logo and tagline of the Swachh Bharat Abhiyaan – Anant from Maharashtra and Bhagyashree from Gujarat. The tag-line is “Ek Kadam Swachhta Ki Ore” The Prime Minister was joined by noted film actor Aamir Khan on stage, as he administered the Swachhta Shapath (Cleanliness Pledge) to the large assembled gathering. Union Ministers Venkaiah Naidu and Nitin Gadkari also addressed the gathering.

Swachh Bharat Mission: Sidelights

•The spirit of Swachh Bharat reverberated through the city of Delhi today.

•The Prime Minister was welcomed by five thousand children with loud cheer. Children were enthusiastically waving flags and placards in support of cleanliness drive.

•Film on Swachhta Mission was watched with rapt attention by everyone present.

•At Valmiki Basti, the Prime Minister exhorted children to become “Swachhta Senanis”

Shri Narendra Modi’s address at the launch of “Swachh Bharat Mission” at Rajpath :

“Bharat Mata ki Jai, Long Live Mahatma Gandhi, Long Live Lal Bahadur Shastri.

Today is 2nd October, birth anniversaries of our Pujya Mahatma Gandhi and Lal Bahadur Shashtri ji. Lal Bahadur Shastri gave us the Mantra of Jai Jawan Jai Kisan. Indian Farmers filled the granaries in reply to that exhortation. Pujya Bapu gave us the message of ‘Quit India- Clean India’. Our countrymen, under the leadership of Mahatma Gandhi, freed the nation from colonialism. Bapu’s dream of cleanliness, however, remains unfulfilled.

My dear countrymen,

Today from this platform with all the authenticity, and purity at my command, India Gate is right in front of me where flame of our martyrs is burning, I swear by that, I am not making a political statement. All Governments of this country must have done their bit for this cause. Many social, cultural and religious leaders must have contributed towards this task. There may have been different people, different forms of programme, I salute all of them. I have to take this series forward. I don’t make any claim that the new Government is doing everything. I acknowledged all previous Governments from the Red Fort also. Today, from this august platform I convey my respect to all Governments whether of Centre or of State, municipal bodies, social organizations, Sarvodaya leaders, Seva Dal workers. As this holy mission is starting today, I salute every one of them and pray to all countrymen to start this programme….(LATER)

I believe that the countries of the world that appear clean are so because their citizens don’t indulge in littering nor do they allow it to happen.

With this firms belief, I will propagate the message of Swachh Bharat Mission in villages and towns.

I will encourage 100 other persons to take this pledge which I am taking today.

I will endeavour to make them devote their 100 hours for cleanliness.

I am confident that every step I take towards cleanliness will help in making my country clean.

Jai Hind!

Best wishes to all!”